Date: Monday, July 21, 2014
At MIT Stata Center Building 32, room 32-155
32 Vassar Street in Cambridge
When it comes to marketing a game there are a lot of ways to go about it, from traditional PR to media buying, conventions, social media and much more. As an indie game developer it’s important to know exactly where to spend limited time and resources to make sure you get the most out of your marketing budget. We’ll be going over the pros and cons of some of the most popular marketing techniques as well as helpful tips on what you can do to make your game a success.
Some of the things we’ll be covering
- PR List building / outreach
- Analytics tracking
- PPC Media Buys
- Youtube Marketing
- Trade shows / Conventions
- Social Media marketing
- Useful tools
- Video Game Case study
For the past 14 years Will Brierly has run the PR / Marketing company Snowrunner Productions. He has worked with Grammy Award winning artists, Emmy Award winning TV shows, NY Times best selling authors, international government agencies, video games and much more… He is also known for creating the first FPS (first person Soda drinking simulation) Soda Drinker Pro which has over 250,000 players worldwide and has been featured in hundreds of national media outlets.
General Meetup Info
We gather once a month in Boston, typically the third Monday of the month, to talk about independent game development and aid each other in our endeavors. If you’re wondering whether you should come to a BI meetup, read our About page to get a sense for whether our community is right for you and you for it.
Our meetups are currently located at:
MIT Stata Center, Building 32
At MIT we can’t bring our own, so while our usual location moves offices we’ll be a bit dry. Grab some grub beforehand.